Tiger Fibre
BrandingWe had a gift of a name and an open-minded client on this branding brief. We were asked to develop a brand identity for a new breed of wholesale broadband provider, bringing connectivity to those areas traditionally left behind by the major players.
The Tiger Fibre team combined experience in every single sector of the supply chain and we needed to convey their ‘safe pair of hands’ while making sure their passion and vision were communicated. Vibrant, distinctive graphics and playful headlines created a visual drama that made you want more; the style of photography was an integral part of the identity too, adding the warmth and honesty that’s so intrinsic to their brand.
With this stand-out name there was little point in being meek, we had to push boundaries. And we did. Tiger Fibre really is a different kind of animal.
“I know how important it is to provide a good brief to any creative team, but you don’t always get the results you’re hoping for. With Dart I was not disappointed. The team presented three great concepts to the board, each of which was on point, but one stood out and really resonated with us, most importantly it captured the business ethos and culture we want to portray to our customers and employees.”
Paul Eggleton,
Director
Tiger Fibre