Intergas

Boilers are the heart of every home. The problem is, they’re hidden away, in a cupboard, in the garage, in the corner of the kitchen, so brand awareness, let alone brand loyalty is hard to achieve.

Intergas is a little-known Dutch boiler manufacturer in the UK (although it’s HUGE in the Netherlands), and fighting the competition on their territory (press, tv and billboard ads) was not an affordable option. Instead, we suggested, why not create our own?

And so ‘The Perfect 10’ concertina leaflet was born. The objective was to impress installers and homeowners through its humour and wit in communicating Intergas’s benefits. For once, here was a piece of literature talking up a product’s USPs that were actual USPs. We used the combination of quirky photographic images and short sharp messages to make each SP very U. Its shape and handy size made it easy for installers to carry around and its design was versatile enough to use across all communications platforms, from advertising and social media to promotions and exhibitions.

‘The Perfect 10’ has proven so popular it’s now in its fifth year.