Foxburrow Grange

In 2012 Outlook Care, one of the largest specialist providers of learning disabilities services in London and Essex, made the decision to open its first residential nursing and dementia care home. It would be built in Colchester. We were tasked with creating a look and feel for the home, as well as building a buzz around it during the building phase to maintain awareness before launch. The home would be called Foxburrow Grange.

Dementia is always in the spotlight, and it was important to demonstrate the home’s clinical capabilities in this area, as well as the staff’s compassion. We did this by developing a strategy based on putting the resident first, creating the copy line ‘Life is for living’ to support it.

We expressed this sentiment through a suite of warm and engaging marketing material; the mix of natural photography, a hand-written font and illustrations, kept all communications homely and helped the audience connect with Foxburrow Grange and its culture of care. The look and feel was flexible enough to work across all branded touchpoints, including the home’s very own internet café and community hub.

The official launch was in 2015 and today Foxburrow Grange has achieved full occupancy.