The Intergas product video
After making the Intergas corporate video, we were asked to create the company’s first product video. This was to replace the current PowerPoint presentation which showcased the entire boiler range. While this presentation was totally accurate, it’s not easy to retain the viewer’s attention when every boiler looks almost identical. And, let’s face it, some people present well and some don’t, which means death by PowerPoint was always a possibility!
We decided to generate interest, and hold it, through the combination of a relatable voice over artist, an inspirational music track and evocative lifestyle imagery to top and tail the products. That still left the issue of making white boiler casings look attractive and individual. We overcame this by using no-nonsense bullet points underpinned by the voice over. The best part of this video, unlike any PowerPoint presentation, is it can only last three minutes and 15 seconds!