Spine-chilling
We went for shock and awe when creating a poster campaign for a chiropractic clinic. The ‘chilling’ headline, with a graphic depiction of how you could look if you don’t take care of your posture, bones and muscles, had a very positive effect on clinic bookings. Although we only had one billboard, it was on a very busy roundabout and, during gridlock, did its job. Our thanks to William Shakespeare and Robert Smirke; without their input none of this would have been possible!