Baked to perfection
At the end of 2023 we were given the dream brief: develop the name and brand identity for a company specialising in student accommodation, initially in Galashiels, Scotland (further sites are planned). This accommodation is on the site of the former 19th century British Linen Bank, and our client had a vision: to create boutique-style accommodation for students attending the world-renowned textile campus at Herriot Watt University. Every room would be unique in its interior design and perfect for 21st century living, while all the original features would be restored or replicated where restoration was not possible.
By spring 2025 we had developed the brand name, “Shortbread”. “Shortbread” has no end of valuable associations: Scottishness, warmth, homeliness, comfort. It’s quirky too, especially when paired with our strapline “Live, laugh, laundry”. The marque we created encapsulates the warmth of the name; the typeface and colour palette were chosen to convey passion, energy and fun. We’re now working on the website and literature ready for a spring 2026 launch.
As you’ll appreciate, you can’t rush perfection, and the craftsmen and women that have been employed are now putting the finishing touches to this amazing property. Watch this space for updates on the launch.