Perfect 10
It’s not often that anything or anyone can be a Perfect 10, but a boiler? Well, Dutch manufacturer Intergas used innovative design engineering to create a boiler that fits the description right down to its copper and aluminium core! We suggested encapsulating its top 10 features in a pocket-sized concertina leaflet, using provocative imagery to create a talking point and just enough copy to make you want to know more. The mini leaflet translated perfectly into an ad campaign which continues to run in the trade and consumer press, and each individual image is a social media gift.