Refreshing the HTA
We have worked with the HTA to refresh their brand, giving them a platform to express their position as the heart of a vibrant business community. Although there was an obvious need to modernise, it was crucial not to lose the HTA’s heritage. So rather than a complete overhaul, we were tasked with retaining the essence of the original mark whilst bringing it in line with today’s modern industry standards. A complete set of corporate guidelines was created to help HTA build a strong, lasting and consistent brand.