Dart Design

The Pet Spa

Branding

Businesses come in all shapes and sizes! After many years of residing within the hallowed wall of Harrods Pet Kingdom, The Pet Spa now has its own premises in upmarket SW1.

Preparing for the big move, The Pet Spa came to us with their brief; refresh the staid look of their existing identity and create a contemporary, upmarket and engaging space for their Chelsea abode.

Mixing the classic look of the logo with a playful handwritten font for marketing communications, we were able to create the right balance for The Pet Spa’s niche market.