Primary CareIdentity Design
Supporting vulnerable people in their own homes across Essex, Primary Care UK care passionately about their work.
As the company was growing fast and had to move to larger ofﬁces, Primary Care wanted to ring the changes and rebrand with a fresh look that reﬂected their compassion and drive.
It was important for them to personally connect with their new identity, as it was to convey their company ethos “the people who care about caring” to prospective clients, so we gave them something all their staff would instantly relate to – a big heart!
The rebrand involved the launch of their new head ofﬁce and training rooms, which also had a make-over with wall graphics to stimulate the staff and engage the public.