Dart Design

Primary Care

Identity Design

Supporting vulnerable people in their own homes across Essex, Primary Care UK care passionately about their work.

As the company was growing fast and had to move to larger offices, Primary Care wanted to ring the changes and rebrand with a fresh look that reflected their compassion and drive.

It was important for them to personally connect with their new identity, as it was to convey their company ethos “the people who care about caring” to prospective clients, so we gave them something all their staff would instantly relate to – a big heart!

The rebrand involved the launch of their new head office and training rooms, which also had a make-over with wall graphics to stimulate the staff and engage the public.