Dart Design



Working with the Horticultural Trades Association (HTA) to refresh their brand, we gave them a platform to express their position as the heart of a vibrant business community.

Although there was an obvious need to modernise, it was crucial not to lose the HTA’s heritage. So rather than a complete overhaul, we were tasked with retaining the essence of the original mark whilst bringing it in line with today’s modern industry standards.

A new series of event logos were also created, combining the refreshed HTA identity with a strong, contemporary type style for event names. Vibrant colours were chosen from an updated palette to differentiate each event.

A complete set of corporate guidelines was created to help the HTA build a strong, lasting and consistent brand.