Evolving a brand can sometimes be as challenging as a complete revolution. For CHP, it was all about refreshing and modernising their identity and creating a corporate style that could easily be used in-house.
Bright complimentary colours and a modern, friendly font were incorporated into the new logo. We then started to create a visual language that reﬂected the logo and would be ﬂexible enough to work on literature, signage, hoardings, vehicle livery and the website.
Brand guidelines were produced to set out the rules of the new identity and show examples of it in use.