Outlook Care is a not-for-profit organisation based in Billericay, serving London and the South East.

They provide care and support to people with learning disabilities, mental health needs and the elderly. It was our job to revitalise their Brand Guidelines, taking into consideration these different audiences.

The updated Guidelines bring together a brand new ‘look and feel’ for all Outlook Care’s marketing material – creating brand consistency and a bright personality that reflects their key values; dignity, respect, choice and control.

With their new Guidelines in place, Outlook Care project a confident, forward-thinking image – a company who cares, not just about their service users and staff, but also about their brand.